The Business IT Architecture Series (BITAS) Conference is the premier annual event dedicated to bridging the gap between business, technology, and people. It brings together visionary business leaders, IT professionals, strategists, and innovators to explore cutting-edge trends, tackle emerging challenges, and share best practices for aligning technology with business objectives.

This conference offers a vibrant, collaborative environment designed for professionals who want to stay ahead in today’s fast-paced, tech-driven landscape. Attendees will dive deep into the transformative power of enterprise architecture (EA), learning how to harness it as a strategic tool to drive Malaysia’s digital evolution and secure long-term success in a digital-first world.

Featuring an Executive Leadership Roundtable and an insightful Conference the event takes a holistic approach to EA, equipping professionals and organisations with the strategies needed to navigate digital transformation effectively. Through dynamic discussions and collaborative exchanges, attendees gain valuable insights to drive innovation, enhance operations, and achieve sustainable business growth in an ever-evolving digital landscape.

Event Details:

Date: 27 August 2025, Wednesday

Registration for the Leadership Roundtable starts from 8:30am.

Registration for Business IT Architecture Conference starts from 12:00pm

Venue: Amari Kuala Lumpur (Level 2 - Veria Ballroom)

Dresscode: Business Casual

Event Highlights:

• Leadership Roundtable – Senior leaders and architecture professionals in a high-level roundtable discussion on how organisations can strategically leverage AI to achieve business objectives.
• Conference Track – Dive into curated sessions covering the latest trends, tools, and frameworks in Enterprise Architecture. Learn how to close the gap between strategy and execution through best practices from industry pioneers and expert practitioners.
• Networking & Collaboration – Connect with fellow architects, business leaders, and industry experts in a dynamic environment designed for partnership exploration and expand your network.

EXECUTIVE LEADERSHIP ROUNDTABLE

Discussion Topic: Navigating AI-Driven Business Transformation with Enterprise Architecture Approach

Time: 9.00am to 12.00pm (Registration starts at 8:30am)

As AI technologies rapidly reshape business models, customer expectations, and operational processes, organisations must rethink how they architect for agility, scalability and innovation. This roundtable discussion brings together senior executives, enterprise architects, and digital leaders to explore how Enterprise Architecture (EA) can serve as the strategic bridge between AI adoption and sustainable business value.

Target Audience: C-level executives such as CEO, CIO, CTO, COO, CDO, CINO, Digital Transformation Leaders and Business decision-makers who play key roles in shaping the organisational strategic direction, innovation, and digital transformation within their organisations.

BUSINESS IT ARCHITECTURE CONFERENCE 2025

Time: 1:00pm to 5.00pm (Registration starts at 12:00pm)

In today’s fast-paced digital landscape, this conference delves into how Enterprise Architecture practices can effectively align with strategic business goals by bridging the gap between vision and execution. Through the sharing of industry experts, attendees will explore proven approaches and learn how to position Enterprise Architecture as a catalyst for innovation, operational excellence, and sustainable growth across the organisation.

Target Audience: • C-level Executives/Directors/Head of IT, EA, Business & Innovation • Enterprise IT Architects • Information/Data Architect, Data Scientist • Business Architect • Infrastructure/Technology Architect • Software/Application Architect • Information Managers • Technical Consultants • Director or Vice President of Business Units • PMO or Project Managers • Project Leaders • Software Developers/ System/Network/ Cloud/Datacenter Engineers • Head of LOB (Line of Business) • Integration Specialists • Business Stakeholders who sponsor and initiate IT projects.

Organised by:

Sponsored by:

Supported by: