This workshop offers learners the opportunity to design a transformation journey using a Business Architecture approach, focusing on business, technology, and people capabilities.

By addressing customer-driven needs, the workshop helps you identify gaps, assess organisational capabilities, and align opportunities for impactful transformation.

DURATION: 2 Days

You’ll learn:

1. Customer Journey & Business Opportunity

• To understand the customer’s needs to uncover business opportunities.

2. Service Flow & Customer Engagement

• To design a service blueprint to enhance customer experience.

3. Capabilities Development

• To assess the people skills, business processes and technology needed to realise the business goal.

Key Benefits:

1. Practical Hands-on Workshop

• Engage in interactive, practical canvas exercises using real-world case studies.

2. Design Thinking Approach

• Deliver through customer-centric method to approach business architecture.

3. Global Best Practices

• Leverage internationally recognised frameworks such as the Business Technology Architecture Body of Knowledge (BTABoK) to drive strategic outcomes.

Requirement: 

Participants encouraged to bring personal laptop for the hand-on workshops.