Digital Business Workshop
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Digital Business Workshop

Digital Business Workshop

DIGITAL BUSINESS WORKSHOP

digital business workshop
2017/06/01 08:30:00

Join Digital Business Workshop This Year

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Supporting Partners

Gold Sponsor

Silver Peak

Silver Sponsor

What You'll Learn At The Workshop

Exploring
Business
Value Proposition

Developing
Customer
Experience

Who Should Attend?

Entrepreneur who owns existing bricks and mortar business (physical store), with integration of customer experience and business processes from both offline and online business channels

Speakers

null

 Aaron Tan Dani
Chairman,

Iasa Asia Pacific

null

En. Hasan Ganny
President,

AEA Malaysia

Handojo Triyanto

Handojo Triyanto
Senior Research Manager
IDC Asia Pacific

null

Dr. Ariffin Marzuki bin Mokhtar,
Medical Lecturer,
University of Science, Malaysia

null

Dr Suhazimah binti Dzazali
Deputy Director General (ICT) and Government Chief Information Officer

 

null

Alecia Heng
Business Architect,
ATD Learning Co-Founder & President, Gorgeous Geeks

null

Tricia Png
Regional Director,
Asia Silver Peak

Ian Goh

Ian Goh
Training Consultant,
ATD Learning

null

Arron Patterson
Chief Technology Officer Lead
Commercial, Dell EMC Asia Pacific & Japan (APJ)

null

Ms. Norhamimah Binti Ibrahim
Project Director,
Development of 1Government Public Sector Enterprise Architecture (1GovEA)

null

Mr Chan Kok Long
Co – founder & Executive Director,
 iPay88 Sdn Bhd and Mobile88.com Sdn Bhd

null

Siva Ramanathan A/L Indrasen Ramanathan
Chief Strategy Officer,
Malaysia Digital Economy Corporation

null

Redza Goh
Group Chief Information Officer
Petroliam Nasional Berhad (PETRONAS)

null

Mohamad Fazli bin Abd Aziz
Enterprise Architect Consultant,
ATD Solution Sdn Bhd

null

Mohd Faizal Bin Ahmad Poad
Manager,
Technology & Innovation KUB Telekomunikasi Sdn Bhd

null

Dr. Fazilah Shaik Allaudin
Deputy Director,
eHealth Planning Unit
Planning Division
Ministry of Health Malaysia

null

Dr. Mohamad Zainuddi bin Mat Taib
Public Sector ICT Principal Consultant (Strategic),
Malaysian Administrative Modernisation and Management Planning Unit (MAMPU)

null

Puan Dirayana Kamarudin
Principal Assistant Secretary,
Information Management Division, Ministry of Health Malaysia

null

Mr. Eric Ngai Kah Seng
General Director ,
TC Systems Company Limited (Vietnam)

null

Lyndon D’Oliveiro
Principal Architect,
ATD Learning

null

Y-Mi Wong
Chief Technology Officer,
MobilityOne Sdn Bhd

null

Pn. Susie Dorai Raj
Perunding ICT,
ICT Con-sulting Division, MAMPU

null

En. Ahmad Nizam Bin Norali
Setiausaha Bahagian,
Bahagian Pemberi Pinjam Wang dan Pajak Gadai, KPKT

null

Pn. Norsyidah Binti Mat Saat @ Abas
Ketua Penolong Pengarah Kanan,
ahagian Penyelidikan Pengurusan, MAMPU

Agenda
Morning Session

Agenda

Afternoon Session

Thu
18


Bilik Ilmuan 1

TimeGovernment Track
02:00pm - 02:30pmTopic: Architecting the Digital Government For the Malaysian Public Sector
02:30pm - 03:15pmPanel Discussion#1: Goodbye eGovt, It’s All About Digital Government
03:15pm - 03:45pmAfternoon Break
03:45pm - 04.15pmTopic: Establishing Digital Government through 1GovEA
04:15pm - 05:00pmPanel Discussion #2 : Put Digital Transformation into Practice
05:00pm - 05:30pmQ & A / Wrap-up

Fri
19


Bilik Ilmuan 1

TimeGovernment Track
02:00pm - 02:30pmTopic: Strategic Business Values of Enterprise Architecture
02:30pm - 03:15pmPanel Discussion#3: Moving forward from ISP to Enterprise Architecture
03:15pm - 03:45pmAfternoon Break
03:45pm - 04:15pmCase Study: 1GovEA Implementation for Ministry Urban Wellbeing, Housing and Local Government
04:15pm - 05:00pmPanel Discussion#4: Lesson Learnt from 1GovEA Implementation at MAMPU & KPKT
05:00pm - 05:30pmQ & A / Wrap-up

Thu
18


Bilik Ilmuan 2

TimeEnterprise Architecture Track
02:00pm - 02:30pmTopic: Digital EA vs Traditional EA
02:30pm - 03:15pmPanel Discussion#1: Challenges and Opportunities in Digital Business
03:15pm - 03:45pmAfternoon Break
03:45pm - 04:15pmTopic: 7 steps for Successful Digital Transformation through Enterprise Architecture
04:15pm - 05:00pmPanel Discussion#2: Value Proposition for a Business-Outcome-Driven Digital Initiative
05:00pm - 05:30pmQ & A / Wrap-up

Fri
19


Bilik Ilmuan 2

TimeEnterprise Architecture Track
02:00pm - 02:30pmTopic: The Role of Enterprise Architect in Your Digital Business
02:30pm - 03:15pmPanel Discussion#3: Driving Digital Business Transformation
03:15pm - 03:45pmAfternoon Break
03:45pm - 04:15pmTopic: Re-chartering EA for a Enterprise Modelling
04:15pm - 05:00pmPanel Discussion#4: EA Best Practices - From Strategy to Execution
05:00pm - 05:30pmQ & A / Wrap-up

Thu
18

TimeWorkshops
02:00pm - 05:30pmEnterprise Trouble-shooting with Digital Enterprise Architecture

Fri
19

TimeWorkshops
02:00pm - 05:30pmBusiness Technology Strategy Integration to Drive Digital Transformation
+ Government Track

Thu
18


Bilik Ilmuan 1

TimeGovernment Track
02:00pm - 02:30pmTopic: Architecting the Digital Government For the Malaysian Public Sector
02:30pm - 03:15pmPanel Discussion#1: Goodbye eGovt, It’s All About Digital Government
03:15pm - 03:45pmAfternoon Break
03:45pm - 04.15pmTopic: Establishing Digital Government through 1GovEA
04:15pm - 05:00pmPanel Discussion #2 : Put Digital Transformation into Practice
05:00pm - 05:30pmQ & A / Wrap-up

Fri
19


Bilik Ilmuan 1

TimeGovernment Track
02:00pm - 02:30pmTopic: Strategic Business Values of Enterprise Architecture
02:30pm - 03:15pmPanel Discussion#3: Moving forward from ISP to Enterprise Architecture
03:15pm - 03:45pmAfternoon Break
03:45pm - 04:15pmCase Study: 1GovEA Implementation for Ministry Urban Wellbeing, Housing and Local Government
04:15pm - 05:00pmPanel Discussion#4: Lesson Learnt from 1GovEA Implementation at MAMPU & KPKT
05:00pm - 05:30pmQ & A / Wrap-up
+ Enterprise Architecture Track

Thu
18


Bilik Ilmuan 2

TimeEnterprise Architecture Track
02:00pm - 02:30pmTopic: Digital EA vs Traditional EA
02:30pm - 03:15pmPanel Discussion#1: Challenges and Opportunities in Digital Business
03:15pm - 03:45pmAfternoon Break
03:45pm - 04:15pmTopic: 7 steps for Successful Digital Transformation through Enterprise Architecture
04:15pm - 05:00pmPanel Discussion#2: Value Proposition for a Business-Outcome-Driven Digital Initiative
05:00pm - 05:30pmQ & A / Wrap-up

Fri
19


Bilik Ilmuan 2

TimeEnterprise Architecture Track
02:00pm - 02:30pmTopic: The Role of Enterprise Architect in Your Digital Business
02:30pm - 03:15pmPanel Discussion#3: Driving Digital Business Transformation
03:15pm - 03:45pmAfternoon Break
03:45pm - 04:15pmTopic: Re-chartering EA for a Enterprise Modelling
04:15pm - 05:00pmPanel Discussion#4: EA Best Practices - From Strategy to Execution
05:00pm - 05:30pmQ & A / Wrap-up
+ Workshops

Thu
18

TimeWorkshops
02:00pm - 05:30pmEnterprise Trouble-shooting with Digital Enterprise Architecture

Fri
19

TimeWorkshops
02:00pm - 05:30pmBusiness Technology Strategy Integration to Drive Digital Transformation

Event Details

Event Details

Date: 15 June 2017 (Thursday) | 10 August 2017 (Thursday) | 14 September 2017 (Thursday) | 12 October 2017 (Thursday) | 9 November 2017 (Thursday)

Time: 10 am – 5 pm

Venue:Training Room, Level 8, Block B, SME Corp. Malaysia

info-my@atdsolution.com

During registration at EventBrite, using “ATD” as Promotional Code to receive your free ticket to this event.

Register Now

Conference Only

Conference Only

Complimentary by RSVP

Conference + 2 Workshops Only

Conference + 2 Workshops Only

Normal : RM150 / pax

Event Venue

Workshop 1: Business Model Canvas for offline to online business

The need for online presence is essential for the digital economy. Bricks and Mortar is not going away, but now need to think about interacting with customers the way they want to do business with you. Digitalization means potential new business models and the ability to effectively integrate online retail with Bricks and Mortar for a true omni channel experience.

If organisations do not align their Business Model and their Enterprise Architecture then how can they be certain of making it work?

The first step is integrating the Business Model with the Business Architecture part of the Enterprise Architecture. Enterprise Architecture exists to provide a path between strategy and execution, identifying the current state and the desired future state and plot a roadmap of strategic changes between them.

This workshop will covers how Business Model Canvas acts as a tool to build an online presence you should start with an online business strategy and determine your online retail strategy.

Workshop 2: Customer Journey for multiple channels

Customers want to interact with you in different ways depending on where they are in the buying journey. e.g. finding out about your products online, interacting with the product at a store, clarifications through a call center, purchase online or at a walk-in store. Omni channel means being able to carry out the same conversation with the customer across multiple touchpoints.
This workshop will covers how Customer Journey Map act as a tool to create Customer Centricity that interact with the customer through a lifecycle. This tool will assist you in planning out how the customer will interact with you or your products.

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