The business model canvas is a great tool to help you understand a business model in a straightforward, structured way. Using this canvas will lead to insights about the customers you serve, what value propositions are offered through what channels, and how your company makes money. You can use the business model canvas to understand your own business model or that of a competitor! The Business Model Canvas was created by Alexander Osterwalder, of Strategyzer.
How to use Business Model Canvas
Learn to use the Business Model Canvas to capture your business plan in a lean one-page diagram. Click here to explore all 9 elements in the Business Model Canvas.