DIGITAL BUSINESS WORKSHOP
Join Digital Business Workshop This Year
What You'll Learn At The Workshop
Who Should Attend?
Entrepreneur who owns existing bricks and mortar business (physical store), with integration of customer experience and business processes from both offline and online business channels
Date: 15 June 2017 (Thursday) | 10 August 2017 (Thursday) | 14 September 2017 (Thursday) | 12 October 2017 (Thursday) | 9 November 2017 (Thursday)
Time: 10 am – 5 pm
Venue:Training Room, Level 8, Block B, SME Corp. Malaysia
During registration at EventBrite, using “ATD” as Promotional Code to receive your free ticket to this event.
Workshop 1: Business Model Canvas for offline to online business
The need for online presence is essential for the digital economy. Bricks and Mortar is not going away, but now need to think about interacting with customers the way they want to do business with you. Digitalization means potential new business models and the ability to effectively integrate online retail with Bricks and Mortar for a true omni channel experience.
If organisations do not align their Business Model and their Enterprise Architecture then how can they be certain of making it work?
The first step is integrating the Business Model with the Business Architecture part of the Enterprise Architecture. Enterprise Architecture exists to provide a path between strategy and execution, identifying the current state and the desired future state and plot a roadmap of strategic changes between them.
This workshop will covers how Business Model Canvas acts as a tool to build an online presence you should start with an online business strategy and determine your online retail strategy.
Workshop 2: Customer Journey for multiple channels
Customers want to interact with you in different ways depending on where they are in the buying journey. e.g. finding out about your products online, interacting with the product at a store, clarifications through a call center, purchase online or at a walk-in store. Omni channel means being able to carry out the same conversation with the customer across multiple touchpoints.
This workshop will covers how Customer Journey Map act as a tool to create Customer Centricity that interact with the customer through a lifecycle. This tool will assist you in planning out how the customer will interact with you or your products.