Digital Business Transformation
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Digital Business Transformation

Digital Business Transformation

Digital Business Transformation: The New Competitive Edge for Business Success.

Venue: SCCCI Exhibition Room, Level 2, 47 Hill Street Singapore 179365
Date: 20 April 2016 (Wed)
Time: 9am – 1pm
Admission: Complimentary by RSVP

Get Insights Into The Following:

  • How digital transformation affects the small & medium businesses.
  • How enterprise architecture affects organizations of any size, and how to architect it right.
  • Case sharing on how organizations have done it right.
  • How to build business capabilities that take advantage of the transformations that are taking place now

This forum brings together international, regional and local industry leaders and practitioners to share best practices and skills that are required for the success in the new digital economy. In this series, we will explore the digital business trends, how to architect your business to take advantage of these trends, and how to develop and optimize business capabilities for successful digital business transformation.




08:30am – 9:00am


9:00am – 9:15am

Welcome Note

9:15am – 9:45am

Opening Keynote: The Business IT Integration for Successful Digital Journey

IDC Asia / Pacific

9:45am – 10:15am

Architecting Digital Business Transformation for Competitive Edge

Mr. Aaron Tan Dani, Chairman, Iasa Asia Pacific

10:15am – 11:00am

Panel Discussion: Trend & Strategy for the Digital Business

Moderated by Mr. Koey Seng Tian, President, Iasa Singapore

11:00am – 11:30am

Tea Break

11:30am – 12:00am

Embarking on a Successful Digital Transformation

Journey – What small businesses can adopt from an Enterprise Case Study

Dr. Ariffin Marzuki Mokhtar, Vice President, Iasa Malaysia Chapter

12:00am -12:30am

DOs & DON’Ts of selecting package solutions

Dr. Adrian Yeow, SIM University

12:30am – 13:15am

Panel Discussion: Challenges and Opportunities for Digital Business
Moderated by Mr. Koay Seng Tian, President, Iasa Singapore



Please use registration link below:

Email or call below event secretariats:

Audrey Loke
(65) 6385 3587

Harry Yim
(65) 6386 0331/2

Keynote Speaker Topics

Aaron Tan Dani
Chief Architect of ATD Solution
Full Profile

Architecting Digital Business Transformation for Competitive Edge
Time: 9.45am – 10.15am

Is it worth it to re-design an enterprise even thought that enterprise is a small business? Yes, it is. In this keynote, Aaron Tan Dani shows how organization re-design is the first step in digital transformation.

This approach is not to be confused with the processes modelling which have historically mixed results. Instead, the emphasis is on capability building aided by digital technologies.

When a business acquires new capabilities, its outlook, competitiveness, and future, all transform. They key to starting this process is the willingness to re-look at basic business architecture.

Dr. Ariffin Marzuki Mokhtar
Vice President, Iasa Malaysia Chapter
Full Profile

Embarking on a Successful Digital Transformation Journey – What small businesses can adopt from an Enterprise Case Study
11.15am – 11.45am

The disruptions hitting all businesses are especially keenly felt by small businesses. Frequently, the only route available is to change from being the disrupted to being the disrupter.

In this backdrop, Dr Ariffin will recount the story of how a healthcare organization was transformed from the inside and out. The lessons gleaned are about personnel, team, and management of stakeholder transformations, which apply to organizations of all sizes including SMEs. And in selected instances, take-aways are specifically addressed to small businesses.

Any organization, including small businesses, can transform from disrupted to disrupter. This keynote gives an experiential sharing of the how-tos.

Prof. Adrian Yeow
SIM University
Full Profile

DOs & DON’Ts of Selecting Packaged Solutions
11.45am – 12.15pm

Packaged solutions, such as SAP or Salesforce, are increasingly accessible to SMEs. Deciding whether it might be worthwhile to sign up, or to decide between competing solutions, are oftentimes fraught with complexity and difficulty.

In this keynote, Dr. Adrian Yeow of SIM University sheds light on some of the best practices in selecting solutions, through recounting several industry-based case studies.

In an organization’s journey of digital transformation, it is likely at some point, choices regarding packaged solutions would have to be made. This keynote makes it easier for the small business to make these choices.


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