The business shift to digital goods and services gives IT a critical role in improving the customer experience. Here’s why CIOs are assigning enterprise architecture the job. Traditionally, IT teams focused their efforts on serving employees within their own firm. As companies increasingly invest in digital products and services, however, corporate IT teams find themselves interacting with a much broader range of stakeholders.
“Digital Transformation is the approach by which enterprises drive changes in their business models and ecosystems by leveraging digital competencies”. Notably, digital technologies are commonly associated with the purpose of achieving three goals – optimise internal operations, improve interaction within the organisation’s ecosystems, and create products, and services that customers want and expect.