Customer Experience (CX) – the biggest driver of Digital Transformation
 /  Article / Customer Experience (CX) – the biggest driver of Digital Transformation
Customer Experience (CX) – the biggest driver of Digital Transformation

Customer Experience (CX) – the biggest driver of Digital Transformation

Article

Today’s marketers are placing the ‘customer’ at the front and center of all its processes as key to sustaining and growing the brand and business.Customers are more demanding than before. That is why Customer Experience (CX) is critical for companies to differentiate themselves from competition, improve customer satisfaction, foster loyalty, reduce churn and ultimately, increase revenue.

In this world of data-driven economy, the key to understanding customer behavior becomes paramount as data and technology enable positive customer engagement and experience.

Know how digital amplifies customer experience (CX) in the 12th Digital Marketing in a BLINK Seminar 2018 on August 9 – 10, 2018 at AIM Conference Center,
Makati City, PH.

Growing and scaling your brand is now easier yet trickier than ever. Hence, there is a need to study the changes and dynamics of the tools and platforms we used in customer engagement.

The August 2018 edition of BLINK Seminar focuses on the latest trends and updates in digital marketing and how data and technology enable positive customer engagement and experience.

Leading industry experts will share knowledge, tips and tricks in digital strategies for 2018.

The seminar will discuss how marketers can utilize data to deepen understanding of customer experience (CX); how mobile-first and mobile-only continue to disrupt CX; how micro-moments influence consumers; and how great user experience (UX) drives meaningful CX.

It will also tackle relevant topics, such as, creating CX program, multi-channel to omni-channel approach in analytics, leveraging Chatbots for better CX, using video content to increase customer engagement, leveraging on social media for lead generation, building customer relationships through email marketing, integrating SEO and content marketing, using virtual and augmented Reality (AR/VR) in customer engagement, and many more interesting updates from Experts!

 

Today, the biggest driver of digital transformation is ‘Customer Experience’ (CX). Improve customer experience through digital marketing strategies and technologies.

Source by : business.inquirer.net

Author by : INQUIRER.net 

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